" To enable continued private & public sectors growth, to support further diversification of the economy by attracting international investors and, ultimately, elevate national living standards by creating greater opportunities. "
The primary objectives of first module are to describe the key elements of a firm's competitive strategy, and to identify the steps in developing a sustainable, long-term competitive advantage.
Enable participants to understand the role and scope of
strategy what it is, what it is not, and how it is related
to organizational effectiveness
Enable participants to understand how successful strategy
formulation involves matching a firm's resources with the
market needs
Enable participants to analyze the key sources of a
company's competitive advantage Enable participants to
understand and use multiple tools for strategic analysis
Enable participants to understand the importance of
effective execution to realize the benefits of a
well-developed strategy.
MODULE 2.
STRATEGIC MARKETING: CREATING AND DELIVERING CUSTOMER VALUE
April 4-7, 2011
The primary objectives of the second module are to describe the key elements of customer/market analysis, and to identify the critical steps in developing an effective marketing strategy:
Enable participants to analyze the key motives and drivers
of customers
Enable participants to conduct a Value Chain Analysis
Enable participants to understand and apply
market-oriented strategies such as segmentation, targeting
and positioning
Enable participants to analyze the role of branding in a
company's competitive advantage
Enable participants to understand and use effective
pricing strategies
Enable participants to understand the importance of
effective implementation at the market level to realize the
benefits of a well-developed strategy
The primary objectives of first module are to describe the key elements of a firm's competitive strategy, and to identify the steps in developing a sustainable, long-term competitive advantage.
Enable participants to understand the role and scope of
strategy what it is, what it is not, and how it is related
to organizational effectiveness
Enable participants to understand how successful strategy
formulation involves matching a firm's resources with the
market needs
Enable participants to analyze the key sources of a
company's competitive advantage Enable participants to
understand and use multiple tools for strategic analysis
Enable participants to understand the importance of
effective execution to realize the benefits of a
well-developed strategy.
MODULE 2.
STRATEGIC MARKETING: CREATING AND DELIVERING CUSTOMER VALUE
April 4-7, 2011
The primary objectives of the second module are to describe the key elements of customer/market analysis, and to identify the critical steps in developing an effective marketing strategy:
Enable participants to analyze the key motives and drivers
of customers
Enable participants to conduct a Value Chain Analysis
Enable participants to understand and apply
market-oriented strategies such as segmentation, targeting
and positioning
Enable participants to analyze the role of branding in a
company's competitive advantage
Enable participants to understand and use effective
pricing strategies
Enable participants to understand the importance of
effective implementation at the market level to realize the
benefits of a well-developed strategy
The primary objectives of first module are to describe the key elements of a firm's competitive strategy, and to identify the steps in developing a sustainable, long-term competitive advantage.
Enable participants to understand the role and scope of
strategy what it is, what it is not, and how it is related
to organizational effectiveness
Enable participants to understand how successful strategy
formulation involves matching a firm's resources with the
market needs
Enable participants to analyze the key sources of a
company's competitive advantage Enable participants to
understand and use multiple tools for strategic analysis
Enable participants to understand the importance of
effective execution to realize the benefits of a
well-developed strategy.
MODULE 2.
STRATEGIC MARKETING: CREATING AND DELIVERING CUSTOMER VALUE
April 4-7, 2011
The primary objectives of the second module are to describe the key elements of customer/market analysis, and to identify the critical steps in developing an effective marketing strategy:
Enable participants to analyze the key motives and drivers
of customers
Enable participants to conduct a Value Chain Analysis
Enable participants to understand and apply
market-oriented strategies such as segmentation, targeting
and positioning
Enable participants to analyze the role of branding in a
company's competitive advantage
Enable participants to understand and use effective
pricing strategies
Enable participants to understand the importance of
effective implementation at the market level to realize the
benefits of a well-developed strategy
The primary objectives of first module are to describe the key elements of a firm's competitive strategy, and to identify the steps in developing a sustainable, long-term competitive advantage.
Enable participants to understand the role and scope of
strategy what it is, what it is not, and how it is related
to organizational effectiveness
Enable participants to understand how successful strategy
formulation involves matching a firm's resources with the
market needs
Enable participants to analyze the key sources of a
company's competitive advantage Enable participants to
understand and use multiple tools for strategic analysis
Enable participants to understand the importance of
effective execution to realize the benefits of a
well-developed strategy.
MODULE 2.
STRATEGIC MARKETING: CREATING AND DELIVERING CUSTOMER VALUE
April 4-7, 2011
The primary objectives of the second module are to describe the key elements of customer/market analysis, and to identify the critical steps in developing an effective marketing strategy:
Enable participants to analyze the key motives and drivers
of customers
Enable participants to conduct a Value Chain Analysis
Enable participants to understand and apply
market-oriented strategies such as segmentation, targeting
and positioning
Enable participants to analyze the role of branding in a
company's competitive advantage
Enable participants to understand and use effective
pricing strategies
Enable participants to understand the importance of
effective implementation at the market level to realize the
benefits of a well-developed strategy
DOWNLOAD PROGRAM BROCHURE
WHAT DIFFERENTIATES US ?
WE DELIVER APPLICABLE KNOWLEDGE
WE SHAPE THE RESEARCH AND BUSINESS WORLD
OUR APPROACH IS TO CONNECT THE THEORETICAL TO REAL SITUATIONS .
WE MARK THE SPOT
FOCUS ON PERSONALITY BUILDING AND THINKING OUTSIDE THE BOX