About the program
This program familiarizes executives with the basic concepts of customer centric management: how to segment, target and position an offering in an international market. Specifically, executives will learn about why and how to use tools such as Persona design, customer journey analysis and value proposition design, enabling them to craft and test hypotheses about how to market to international customer segments. Moreover, a special focus will be on contemporary digital channels in the customer journey such as social media.
On this learning journey participants will explore new resources and engage with peers through an interactive online platform, enjoy discussion with participants and experts and take advantage of opportunities for deeper and meaningful online conversations.
Who is this program for?
The course is aimed at individuals who have strategic influence on customer experience design, including managers, senior managers, business owners, entrepreneurs, marketers and product developers.
What you can expect from this program?
Understand customer-centric management
Identify and design international customer personas
Understand and adapt international customer journeys and value propositions
Test and iterate hypothesis regarding customer segments and value proposition
Understand and incorporate social media channels in the customer journey
How to apply
Places on this world leading program are strictly limited to ensure you have the opportunity to engage and interact with the professor and your fellow participants. Simply complete the online application form, submit your payment details and within moments you will receive confirmation of your acceptance on the program.
Feel free to contact us with any questions. All enquiries will be responded to within 24 hours..
4-5 hours per week
Fees are fully inclusive. No hidden surprises.
Fully online & flexible
Live & instant access to the Professor
Interact in real time with your class participants
Access to XED Online's global alumni network
Delivered by world renowned faculty