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An Introduction to Digital Marketing
Getting the most from your data

Delivered by
Faculty from the World's leading Business Schools

About the program

It’s no secret that the shift of consumer attention towards digital platforms has left many traditional marketers reeling. According to an eMarketer study in 2019, for the first time, spending on digital advertising surpassed spending on traditional channels such as print and TV. By 2023, digital is projected to surpass two-thirds of total media spending. However, marketing in a digital world is not just ‘digital marketing’: it’s much more. It’s a discipline that is powered by data, scaled by automation, and optimised by analytics, with the customer always at its centre

Advance Your Career in Digital Marketing

 

Demand for adept marketers who can navigate this industry-wide transformation is strong. As noted above, 75% of managers have said it is a challenge to find and retain professionals with the up-to-date digital marketing skills they need, according to The Creative Group 2020 Salary Guide. What does this mean for you? It means that it is the perfect time to learn the skills that offer the most commercial impact for employers.

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Who is this program for?

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The Professional Certificate in Digital Marketing is a launchpad that will advance your career in digital marketing. It will give you a broad overview of the digital marketing landscape, help you develop the most in-demand skills, and find your niche in this rapidly expanding field.

 

This program is ideal for:

  • Early-career professionals who want to enter a high-growth field

  • Professionals looking to switch from their current specialization into marketing

  • Traditional marketers or corporate communications professionals who want to build on their current skill set to develop digital marketing capabilities.

What you can expect from this program?

  • Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer.

  • Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads.

  • Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.

  • Develop high-impact advertising strategies on social media using content that you yourself will plan, create, and promote.

  • Engage with career-focused webinars and assignments designed to further your professional development in digital marketing.

How to apply

Places on this world leading program are strictly limited to ensure you have the opportunity to engage and interact with the professor and your fellow participants. Simply complete the online application form, submit your payment details and within moments you will receive confirmation of your acceptance on the program.

Feel free to contact us with any questions. All enquiries will be responded to within 24 hours..

Start Date:

March 2022

Duration::

2 Hours

Venue:

Online

Course Fees:

$95 USD

Fees are fully inclusive. No hidden surprises.

Benefits:

  • Fully online & flexible

  • Live & instant access to the speaker

  • Interact in real time with your class participants

  • Access to XED Online's global alumni network

  • Delivered by world renowned faculty