About the program
Understanding your customers and key market dynamics is a given for marketing professionals. But could machine learning and analytics techniques lead to nonlinear gains in your marketing efforts? In order to find out, you need to improve your data intelligence.
You don't need to become a data scientist, but you do need to have more productive conversations with data specialists and understand the fundamental principles that allow you to convert data into insights. Even if you don't work with data specialists, advancing your data intelligence can add tremendous value to your organization.
Who is this program for?
Marketing managers, both traditional and digital, who want to analyze the return on investment (ROI) on their marketing investments and increase their data intelligence to make more profitable decisions
Business and product managers working closely with marketing and analytic functions to advance business objectives
Analysts and data science specialists who want to better understand the techniques that can benefit marketing departments the most
While there are no specific prerequisites for this program, familiarity with basic statistics is important.
What you can expect from this program?
A tangible experience of how to make more strategic, profitable decisions through data analysis
An understanding of how predictive models work and which variables matter most for reaching the desired outcomes
The confidence to engage in more productive conversations with data analysts and ask the right questions to drive enterprise-wide impact
Clear knowledge of machine learning methods and how they are used to improve models and make marketing decisions
The ability to leverage historical data to inform predictive models in marketing practice
Applications of the program’s principles to your own business challenge
How to apply
Places on this world leading program are strictly limited to ensure you have the opportunity to engage and interact with the professor and your fellow participants. Simply complete the online application form, submit your payment details and within moments you will receive confirmation of your acceptance on the program.
Feel free to contact us with any questions. All enquiries will be responded to within 24 hours..
April 22, 2022
Fees are fully inclusive. No hidden surprises.
Fully online & flexible
Live & instant access to the speaker
Interact in real time with your class participants
Access to XED Online's global alumni network
Delivered by world renowned faculty